Privacy Policy

Last updated October 7, 2026 · ProfileMax beta

This policy explains what information ProfileMax collects when you use our website and apps, MAX (on the web, in the app and in Telegram), the Photo Check, the Profile Makeover, the Dating Profile Blueprint, Photo Enhance and weekly tracking — and how that information is used, shared, kept and deleted, and what rights you have.

1. Who is responsible

ProfileMax is operated by Elgiv Ltd. (company no. 516471059), 4 Nissim Aloni St., Rosh HaAyin, Israel, which is responsible for your personal information ("we", "us"). For privacy questions or requests, email privacy@getprofilemax.com or .

2. Scope and eligibility

ProfileMax is intended only for adults aged 18 or older. By using the service you confirm that you are 18 or older.

3. Information we collect

  • Account and sign-in: your email address and sign-in details (including Google or Facebook sign-in, if you use it: then also the name and profile picture of that account).
  • About you (optional): what you choose to tell us in your account: the name MAX should use, how MAX should address you (as a man, as a woman or gender-neutral), who you want to meet, your year of birth and where you live. You can change or clear them anytime in Account settings.
  • Photos: the photos you upload, any enhanced versions you create with Photo Enhance, and anyone else who appears in them. Before upload, the website and the app remove the information your camera stored in the file, such as where and when it was taken (the website can't remove it from HEIC files, which are uploaded as they are).
  • Results: your Photo Check analyses, Profile Makeover results and Photo Enhance reviews.
  • Dating Profile Blueprint: your answers (for example your work, interests and how you'd introduce yourself).
  • Chats with MAX: your conversations on the web, in the app and in Telegram, including any messages from a match that you paste or type in, and the summaries MAX keeps of a long chat so he can remember it.
  • Weekly tracking: the numbers and profile-change notes you enter.
  • Payments: what you bought, purchase and subscription status, amounts, dates and the payment reference from PayPal, Apple or Google. We do not receive or store your card details.
  • App and device: in the app, your phone's platform (iOS or Android), a notification token if you allow notifications, a random ID for usage analytics if you allow it, and your answer to the app's AI permission (with its date), kept on your account as a record of your choice.
  • Usage and technical data: how the site and app are used (for example, which buttons are pressed and when a check or purchase is completed), recorded in our own product event records and, with your consent or after our notice depending on where you are, in Google Analytics and, on the website, Contentsquare (see Cookies and analytics); a count, with no account, ID or message text, of how often MAX shows crisis lines (see the MAX Safety Protocol); and the IP address, browser and request details our hosting providers log when you connect.
  • Support and reports: what you send us when you contact support or report misuse, and the reports you make about an AI answer, result or photo (what you reported, the reason and your optional note).
  • Purchase consent: when you buy on the website, the time you accepted the Terms and which version, as a record of your request for immediate access.
  • Emails we send you: a record of which order confirmations and renewal notices we emailed, so we don't send them twice.

Sensitive information. Who you want to meet, how MAX should address you, and what you tell MAX may reveal your sexual orientation, your sex life or your health. All of it is optional. If you provide it, we use it only to give you the service you ask for, based on your explicit choice to provide it; you can clear or delete it at any time.

4. How we use information, and why

  • To provide the service you asked for — the Photo Check, Profile Makeover, Blueprint, Photo Enhance, MAX, weekly tracking, notifications you turned on, and MAX in Telegram if you connect it (performing our contract with you).
  • To process payments and subscriptions, and to answer support and refund requests (contract; and keeping accounting records the law requires).
  • To keep the service secure, enforce our Terms and prevent abuse, for example limiting free checks and stopping bots (our legitimate interest in a safe service).
  • To understand and improve the product from usage data (with your consent where the law requires it, otherwise our legitimate interest).
  • To comply with the law and respond to lawful requests.

We do not sell your personal information, share it for advertising, use your photos, results or chats in marketing, or use them to train AI models. The AI's analyses help you decide what to do; they don't make decisions about you with legal or similarly significant effects.

6. Who we share information with

We share information only with the service providers that run ProfileMax for us, each for its own task:

  • Google (Gemini API) — AI processing of photos and text.
  • Google (Analytics and sign-in) — usage measurement, according to your choice (see Cookies and analytics), and optional Google sign-in.
  • Contentsquare — website usage measurement and anonymised recordings of how our public pages are used, according to your choice (see Cookies and analytics).
  • Meta (Facebook sign-in) — only if you sign in with Facebook; we receive your name, email address and profile picture, and don't access your posts, photos or friends.
  • Cloudflare (Turnstile) — a bot check when you run the Photo Check without an account; it sees your IP address and basic browser signals.
  • PayPal — payments and subscriptions on the website.
  • Apple and Google Play — purchases and subscriptions in the app, and delivery of app notifications.
  • Expo — sending app notifications and delivering app updates.
  • Telegram — only if you connect MAX to Telegram; your messages there pass through Telegram.
  • Hosting, database, email and fonts — our hosting, database and storage providers (Render and Supabase) run the service and store your data; an email provider sends sign-in, password, order and renewal emails; our support mailbox is hosted by Google.

Each provider handles information under its own privacy policy and terms. Our staff don't look at your photos or MAX chats; when you report an AI output, they see what kind it was, the reason and your note, not the reported content. A small number of authorized staff, signed in with two-step verification, can see account and purchase details when needed for support, security or to investigate misuse; opening your account page and every action they take are logged.

We may also disclose information when the law requires it, to protect people's safety or our legal rights, or to a business that takes over ProfileMax, which must then respect this policy.

7. International transfers

ProfileMax is run from Israel, and our providers store and process information mainly in the United States and in other countries where they operate. When information from the European Union, the United Kingdom or Switzerland is transferred to a country without an adequacy decision, we rely on our providers' safeguards, such as the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework.

9. Photo privacy and storage

Uploaded and enhanced photos are kept in private storage that only your own signed-in account can access. They are not published or given public links, and they are sent outside ProfileMax only to our AI provider, as described in AI processing. Photo Enhance never overwrites your original photo.

Before you create an account. You can run the Free Photo Check without an account. Your photos and result are then kept the same way, in private storage under a temporary guest session that only your browser or app holds. If you create an account or sign in within 24 hours, they move into your account. If you don't, they are deleted automatically, together with the guest session, by a daily cleanup after the 24 hours. To limit free checks without an account, we keep a keyed one-way hash of your IP address (never the address itself) for up to three days. The same kind of hash, kept for a day, limits how often anyone can call the parts of the service that work without signing in.

12. How long we keep information

  • Photo Checks you didn't turn into a paid or completed Profile Makeover are deleted automatically after 90 days, together with their photos, analyses and results.
  • A Photo Check run without an account is deleted after 24 hours unless you create an account or sign in by then (see Photo privacy and storage).
  • Everything else you create is kept until you delete it or your account.
  • Payment records are kept for as long as accounting and tax law requires (in Israel, generally seven years).
  • Support messages are kept as long as needed to handle the request and any related claim.
  • Information already sent to Google, Meta, PayPal, Apple, Google Play or Telegram is kept according to their own policies.

13. Security

Connections to ProfileMax use HTTPS, your photos and records are protected so that only your own account can access them, and staff access is limited to what support and security need. Card payments are handled by PayPal, Apple or Google. No online service can guarantee absolute security. If a breach affects your personal information, we will tell you and the authorities as the law requires.

14. Children's privacy

ProfileMax is not for anyone under 18, and we don't knowingly collect information from minors. Photos of minors must not be uploaded. Our AI checks the photos in a Photo Check for anyone who may be under 18; if it finds one, the check stops and those photos are deleted. If we learn that a minor has used the service or appears in uploaded content, we delete it. If you believe this has happened, . We report child sexual abuse material to the authorities.

15. Reporting misuse

If someone has uploaded your photos, MAX produced something harmful, or you see content that breaks our rules, .

16. Changes to this policy

We may update this policy as the service changes. The date at the top shows when it was last updated. If a change materially affects how we use your information, we tell you in the service or by email before it takes effect.

17. Contact

For privacy questions or data requests, email privacy@getprofilemax.com or .

Privacy Policy · Terms of Use · Safety · Accessibility · ·